Fuji just announced its new X-PRO1. But photos and some details were leaked well ahead of that. It's a camera that's got me particularly excited because I like these large sensor, small mirrorless, interchangeable lens cameras. Someone should really come up with a better name for them!
For a while I was tempted to buy the Fuji X100 but settled on the Olympus E-P3 because I was already invested in the Micro Four Thirds system. Plus for less money, I had a more versatile camera (and more lenses). The X100 is a gorgeous camera that produces some amazing photos, but its (pretty awesome) lens is fixed.
The X-PRO1 follows the same formula -- large APS-C sized sensor (same as most DSLRs), small size, and built-in hybrid viewfinder (both optical and electronic) -- but now has interchangeable lenses. Speaking of the sensor, Fuji is claiming that image quality will rival full-frame sensor cameras because of the new tech they've squeezed into the APS-C sensor.
The big dog Fuji is gunning for here is obviously Leica because Fuji has, in essence, made a rangefinder camera. So depending on your perspective, the new X-PRO1 is either cheap or somewhat expensive. Compared to DSLRs, it looks expensive. 1,300 euros or US$1,650 will buy you a pretty decent SLR. Compared to a $10,000 Leica M9, it's a steal.