Now things are getting interesting. Conde Nast recently announced a new subscription fee for iPad magazines: $1.99 per issue (subscription renews automatically every month) or $20 for a whole year. That means if you get a subscription on your iPad, you can get the iPad edition for less than the cover price of a P150 local magazine. Per issue, it will cost you around P86 or P72. Meanwhile, the international print edition can set you back by P800. That's crazy!
I immediately downloaded Vanity Fair, Glamour and Allure for the wifey. Wired notified me today that they have subscriptions now too, but I can't seem to find the subscribe button. Must dig around later.
Anyway, this is a game-changer. The iPad has been touted as the savior of print, but ironically, iPad magazines are having trouble selling. This pricing is a step in the right direction I think, and it's already made me snap up a few subscriptions. I've really missed magazines, and now I can buy some very good titles for less than a hundred bucks.
I don't know if this is enough to save publishing, and somehow I doubt it. I think that people's habits have radically changed, adapting for the Internet and social media. Simply making magazines in digital format, no matter how cheap, won't be enough to bring in millions of subscribers. But I do know that I've enjoyed reading these iPad magazines. So who knows? This could be print's last best hope. What I want to know is this: Philippine publishers, where are your iPad mags?