Friday, August 6, 2010

Metro first Philippine magazine on the iPad


Dammit, they beat me to it. After my previous life as a magazine editor came to an end and before my return to advertising, I used to tell people that I was making a magazine for the iPad. And I was. It had a name, and a handful of articles, and I had a plan. But the best laid plans of mice and men… you know the rest. 

My publisher, Summit, would have nothing to do with the iPad at the time, thinking there was no way for them to make money from it. They were probably right about that (and I wouldn't be surprised if they've changed their mind recently). Meanwhile, I figured a small team of editors (me), a developer and an art director could sell enough copies of the magazine to make some cash for the three of us. It didn't make much sense for a big publisher selling magazines to Filipinos to do it given the small number of iPads in the Philippines, but it made a hell of a lot of sense for a small team to do it given the large number of iPads in the world. That's the short of it at least.

Anyway, ABS CBN came along and just made a magazine for the iPad. Kudos to them for forward thinking and for jumping into this new digital publishing world. And kudos to them for trumping the little guy. It's normally the little guys who are willing to try something new, but for once, the giant media company was first to the scene.

Metro for the iPad is free. That tells the magazine editor in me a few things right away: 1) they don't plan on making money from it just yet, or 2) they're still lining up the advertisers. At any rate, it's a solid effort, if short. (For the price of free, you're not allowed to complain.) They wisely kept navigation simple, and though fashion magazines aren't my thing, I'd say it's just as good as its print counterpart.

My iPad magazine may still happen one day. Don't write it off just yet. Maybe one day after I've won that Digital Lion. I'm happy to see others share my enthusiasm for this tablet device thingy, and I'm not ashamed to admit, a little envious as well. Check it out. Did I mention it's free?

8 comments:

Ryan said...

baka puwedeng makitag-along sa ipad mag enterprise ninyo :P would love to be a part of it. twitter:kline_zeus

The Third World Nerd said...

Hi Ryan. Glad to know someone's interested out there! Must get my life in order...

JeanDaryl said...

Thanks for the nice review... I'm the layout artist of the Metro Magazine IPAD edition. It was an exiting venture for me...

The Third World Nerd said...

Congrats again JeanDaryl and Metro Team. Inggit ako sa inyo! And last I checked, Metro was number one for free apps on the Philippines iPad iTunes store too. Awesome.

Chus said...

Hi Vince.. glad you like it, I was also involved on it... and such a shame you sold your soul to the advertising world, we miss you very much at UNO Guam ;-)
J.

Ryan said...

@JeanDaryl, great work from your team. The magazine translated really well. It didn't look like a webpage and actually feels engaging.

@Vince didn't know you were t3's eic pala haha I get your material through rss kasi.
Eventually publishing will evolve into something more interactive. It's a matter of which title is 'global' or risky enough to take the first plunge. Especially now that there are rumors of the iPod touch getting a Retina Display. Hindi na masyado limitation yung screen res for the smaller iDevices.

The Third World Nerd said...

Haha, chus/J.! I'm sure Guam doesn't miss me, but I appreciate your wit. Touché. My advertising friends say the same thing about publishing, funnily enough.

The Third World Nerd said...

You're right about that Ryan. Publishing's going through some interesting changes. I wonder what books, magazines and newspapers will look like 5 years from now. I will be content to watch the changes happen from the sidelines as blogger, and occasional contributor, while I pursue my other career and sharpen my pencils...