Dammit, they beat me to it. After my previous life as a magazine editor came to an end and before my return to advertising, I used to tell people that I was making a magazine for the iPad. And I was. It had a name, and a handful of articles, and I had a plan. But the best laid plans of mice and men… you know the rest.
My publisher, Summit, would have nothing to do with the iPad at the time, thinking there was no way for them to make money from it. They were probably right about that (and I wouldn't be surprised if they've changed their mind recently). Meanwhile, I figured a small team of editors (me), a developer and an art director could sell enough copies of the magazine to make some cash for the three of us. It didn't make much sense for a big publisher selling magazines to Filipinos to do it given the small number of iPads in the Philippines, but it made a hell of a lot of sense for a small team to do it given the large number of iPads in the world. That's the short of it at least.
Anyway, ABS CBN came along and just made a magazine for the iPad. Kudos to them for forward thinking and for jumping into this new digital publishing world. And kudos to them for trumping the little guy. It's normally the little guys who are willing to try something new, but for once, the giant media company was first to the scene.
Metro for the iPad is free. That tells the magazine editor in me a few things right away: 1) they don't plan on making money from it just yet, or 2) they're still lining up the advertisers. At any rate, it's a solid effort, if short. (For the price of free, you're not allowed to complain.) They wisely kept navigation simple, and though fashion magazines aren't my thing, I'd say it's just as good as its print counterpart.
My iPad magazine may still happen one day. Don't write it off just yet. Maybe one day after I've won that Digital Lion. I'm happy to see others share my enthusiasm for this tablet device thingy, and I'm not ashamed to admit, a little envious as well. Check it out. Did I mention it's free?